'Authentic self' simply means discovering and living the inner you. Being true, real and genuine to who you are, the greatest you can be; living out dreams and passions; being happy in your skin and living the life you were meant to live.
Living authentically requires choice, courage, focus, resilience and belief, and consistently and purposefully working towards living the greatest vision that you have of yourself and/or your business.
Individuals need to discover their authentic self for personal fulfillment. Each of us contributes to the way we are living and want to live.
Organisations need to discover their authentic self and then engage their people in this vision. Why? Only when people are fully engaged with heart, soul and mind and take ownership do they commit. When they commit, the 'gold' or living out their potential occurs.
Business has the greatest opportunity to contribute to developing 'gold' to our communities and world. You can make a dramatic difference to how we live together on this planet.